I try not to dwell too much on some of the behavior I see on social media. The chances are that I don’t know the whole story or I’m being cynical about human behavior or both or neither. But one facet of social media I keep thinking about is engagement, specifically on Twitter. I think about how to improve social media interaction. And when I mention social media I mainly mean Twitter because that’s my preferred platform.
Lately I keep seeing tweets from others who feel like they aren’t receiving the amount of engagement they’d like to have. This perceived or factual low engagement may come as no surprise considering all of the changes occurring on Twitter. The algorithm, not to mention the platform itself, constantly seems to be in a state of flux. But I didn’t write this post to complain about the changes on Twitter, including how it often hides replies.
Regardless of the mess that is Twitter, there are other factors at play that affect engagement. And all of these elements I discuss below are things that one can control to some degree. Though I have the book reviewer community in mind for this discussion, these tips are broadly applicable outside of the book review sphere. Last year I mentioned some of these action items when I posted about how to make book blog friends and grow your audience. I expand upon them in this discussion about how to improve social media interaction. Although the title of this post implies a focus on social media, I also share tips on how to improve blog interaction.
Continue reading “How To Improve Social Media Interaction” →
